Fujifilm to introduce INSTAX MINI EVO Hybrid Instant Camera

FUJIFILM North America Corp. introduced the INSTAX MINI EVO Hybrid Instant Camera (Mini Evo). The hybrid camera can operate as a traditional instant camera plus has the capabilities of a digital camera. It can also operate as a smartphone printer, when paired with the INSTAX Mini Evo Smartphone App.

The INSTAX MINI EVO Hybrid Instant Camera will be offered in a classic, black, and silver combination finish and is expected to be available for purchase in February 2022 at a suggested retail price of $199.95 USD and $249.99 CAD. The new INSTAX MINI Stone Gray instant film is also expected to be available for purchase in February 2022 for $14.99 USD and $13.99 CAD.

“The INSTAX MINI EVO Hybrid Instant Camera offers a unique way to chronicle life’s milestones,” said Manny Almeida, division president, Imaging Division, FUJIFILM North America Corporation. “This camera was designed to give the photographer the flexibility to choose which images to instantly print, which images to share, and which images to store for later access. This unique variety of options, when paired with the classic analog-style of traditional INSTAX cameras, creates a premium experience for the consumer that transcends standard instant photography.”

The Mini Evo also includes 10 integrated lenses and 10 film effect options. The camera features a  three-inch LCD screen on the back of the camera to allow users to select images, add frames, edit, print, and adjust image settings, supported by a built-in Lithium-Ion battery that enables the camera to print up to 100 images per charge. A Micro SD card slot is also included.